How to Find the Best Toys Manufacturers in China?

The toy market is always an attractive and relatively safe option for anyone looking to start or expand a business. Toy sales are relatively stable throughout the year, but are especially lucrative during the holiday season. There are so many different types of children’s toys that it can be challenging to find a unique product to sell that is in short supply, but often the quality of the product and competitive pricing are the key factors in gaining market share, which requires the importer to find a very trustworthy supplier with the strengths required for long term cooperation. This article will give you some advice from different perspectives.

  1. Determine your product-specific needs
  2. Find quality suppliers through different channels
  3. Negotiation of quotations with suppliers
  4. Verification of supplier qualifications
  5. Sample Testing
  6. Start a trial order

1. Determine your product-specific needs

First of all, conduct comprehensive market research, and grasp the toy industry trends, such as your country and region of the newborn population data and toy sales, while understanding your local country’s toy market sales situation and different regions of the toy hot types and major brands of product features, to find there are competitive opportunities for the product, to determine the sales channels, promotional methods. Understand the products you need to sell, preferably including the type of toy, material, appearance, color, quantity, etc..

If you need a professional and detailed toy market research study for your country, you can leave your contact information and requirements at the end of the article. Our professional staff will contact you and provide you with a one-stop service.

No matter what type of toys you choose to sell, it is crucial to find a reliable toy manufacturer. Poor quality or too expensive products can quickly lead to negative comments about your products. So how do you determine the best Chinese toy manufacturer for you? This piece of writing will provide you with a point-by-point answer from the following points.

2. Find Potential Suppliers Through Diversified Channels

Use a search engine like Google to search for toy suppliers on the internet. Use relevant keywords such as “Chinese toy manufacturers” or “toy wholesalers.” Alternatively, input the name of the product category you are looking for, followed by keywords like “factory,” “manufacturer,” “company,” or “supplier in China.” For example, if you are looking for “Ride on Toys,” you can enter “Ride on Toys Factory” on Google. Next, go through their websites to understand the basic information about the factories. Select potential suppliers based on your preferences. Reach out to them through a few emails or online chats to inquire about their cooperation terms. If the terms are suitable, add them to your list for future factory inspections.

B2B Platform:
Alibaba: Alibaba International has a high level of international recognition and is widely recognized as a trustworthy trade platform. However, users need to pay attention to some matters when using Alibaba International. First, the qualifications and credibility of suppliers should be carefully verified, which can be assessed by checking their factory inspection certificates, customer reviews, and other information. Second, understand clearly the terms of the transaction, including pricing, payment terms, trade insurance, etc., to avoid potential risks. In addition, regular attention to platform updates and policy changes is an important way to maintain compliant transactions with platforms

Global Sources: Global Sources is an internationally recognized, multi-channel B2B trade platform dedicated to enabling global trade. Global Sources serves more than 10 million registered buyers and users around the world, including 97 of the world’s top 100 retailers, and you can also look here to see if there are any suitable suppliers.

Made in China: Made in China” B2B website is the leading online business platform in China. The platform’s multi-language support eliminates the barriers to cross-cultural communication and provides a more convenient experience for international trade. Although the “Made in China” B2B website provides a series of transaction safeguards for both buyers and sellers, users still need to carefully verify the qualifications of suppliers and understand the terms and conditions of the transaction to ensure the transparency and reliability of cooperation.

Industry trade shows and expositions:
Nuremberg International Toy Fair (Germany): Located in Europe, Nuremberg Toy Fair is one of the largest and oldest toy fairs in Europe and the world. The fair has been held since 1949 and has now become the most well-known and largest international toy fair, attracting manufacturers and buyers from Europe and around the globe. With its world-class scale and influence, it is regarded as the pioneer of the global toy industry, focusing on innovation and high-quality products. During the fair, there are also other celebrations in Nuremberg, Germany, such as the Toon Walk, a “doll parade”.

Hong Kong Toys & Games Fair: Hong Kong Toys and Games Fair is Asia’s largest and one of the world’s top three toy fairs, organized by the Hong Kong Trade Development Council. Every year, the event attracts thousands of manufacturers, suppliers, and buyers from around the world, showcasing toys covering a wide range of sectors including traditional, electronic, and educational products, and providing a platform for industry exchanges and cooperation to promote the innovation and development of the global toy market. The show covers a wide range of toy categories, from dolls to outdoor toys, and brings together all kinds of products, providing industry insiders with in-depth insights into industry trends and the opportunity to establish business contacts.

New York Toy Fair: The New York Toy Fair is the largest annual toy fair in the Americas and one of the world’s top three toy fairs organized by the American Toy Association. It attracts manufacturers, suppliers, wholesalers, retailers, and other professionals from all over the world, including large retailers such as Walmart Stores, Disney, and other toy brands to negotiate business. The New York Toy Fair aims to showcase the latest trends in toys, games, and entertainment products to the global toy industry. Here you can find many toy manufacturers from China and have the opportunity to negotiate with them.

China Toy Expo (Shanghai Toy Fair): The Shanghai Toy Expo is an important industry event organized and hosted by the Shanghai Toy Association, aiming to promote exchanges and cooperation between local and international toy enterprises. With the gradual expansion of the exhibition scale, it attracts manufacturers, suppliers, and domestic and international professional buyers from all over the world. The wide range of exhibits covers traditional, electronic, educational, and modeling fields, fully demonstrating the diversity of China’s toy industry. Highlighting the development of China’s local and Asian toy industry and focusing on the latest products from well-known domestic and international brands and companies, the show provides an important platform for the industry to showcase China’s manufacturing level and innovation capabilities. By promoting international trade cooperation, the Shanghai Toy Fair builds a useful cooperation bridge for the development of the industry.

Canton Fair: The Canton Fair (China Import and Export Fair) is of vital importance to toy buyers. As one of the world’s largest comprehensive trade fairs, Canton Fair provides a platform for buyers to comprehensively cover all types of toy products, attracts a large number of international and domestic suppliers, and offers buyers numerous opportunities for cooperation. The fair is not only a window to the latest market trends and innovative designs but also a place to find potential partners. Participating in the Canton Fair helps buyers integrate their supply chain, reduce costs, and gain a deeper understanding of the development trends, policies, and regulations of the Chinese toy market. As a result, the Canton Fair provides unique business opportunities for toy buyers and promotes prosperity and cooperation in the international toy trade.

If you have the opportunity to visit China, you can come to China’s wholesale market to find the products you want directly, and at the same time, you can communicate with suppliers face to face efficiently. The following markets are worth a look:

China’s large-scale toy wholesale market:
Yiwu, Zhejiang: As one of the world’s largest small commodity markets, Yiwu, Zhejiang is famous for its huge toy production base and small commodity markets. Here you can also find one of the world’s largest wholesale markets for small commodities – Yiwu International Trade City. Located in Yiwu City, Zhejiang Province, the Trade City is one of the world’s largest wholesale markets for small commodities. In the Yiwu Toy Market, you can find almost all kinds of toys, from traditional toys to the latest trends, at relatively affordable prices. Competition in the market is fierce, and merchants attract customers by lowering prices, improving quality, and innovating designs. Yiwu International Trade City has become an important center for the global wholesale of small commodities and has attracted the attention of domestic and foreign buyers due to its rich selection of commodities, large scale, and international features.

Wenzhou, Zhejiang: As one of the major manufacturing centers in Zhejiang Province, Wenzhou brings together many toy manufacturers. Wooden toys, plastic toys, and dolls are the mainstay here, focusing on the combination of product design and environmentally friendly materials, injecting new elements into the toy market.

Shantou, Guangdong: As one of the leading cities of China’s toy industry, Chenghai, Shantou, Guangdong, is famous for plastic toy manufacturing. More than 8,000 plastic toy suppliers gather here, offering a full range of services from creative design to high-quality manufacturing.

Dongguan, Guangdong: Dongguan plays a pivotal role in China’s toy industry, catering to the international market mainly on an OEM basis. Dongguan, Guangdong toy factories offer a wide range of plush and stuffed toys, from classic dolls to innovative designs, to meet the diverse needs of customers. It is an ideal place for toy buyers looking for innovation and high quality.

Jiangsu Yangzhou: Yangzhou has a strong advantage in the field of stuffed toys. Plush toy production enterprises more than 400, the supply of plush toys accounted for one-third of the world’s total; “the world plush toys in China, China plush toys in Yangzhou”, after decades of development, Yangzhou plush toys from small businesses, made a very local characteristics of the classic industry.

Xingtai, Hebei: Xingtai is mainly a production base for strollers, including baby strollers, scooters, and bicycles.

Traders and agents:
Traders and agents usually have well-developed supply chain management capabilities and can coordinate product sourcing, production, and logistics to improve overall operational efficiency and reduce the management burden on customers. Of course, there are some potential drawbacks to cooperation, including increased costs, reduced control over products, potential conflicts of interest diminished independence, and other considerations that need to be carefully weighed by the customer when choosing a partner.

Social media and specialized forums
Nowadays, thanks to the advancement of the Internet, we can search online for any toy manufacturer. Overseas customers may wish to search for suppliers in the toy industry through social media platforms such as Facebook, LinkedIn, YouTube, and Google by searching for the corresponding keywords. Through these platforms, customers can easily access a wealth of supplier information, including product demonstrations, company information, and customer reviews, which helps to fully understand the strength and reputation of potential suppliers. At the same time, the interactive and real-time nature of social media provides customers with the opportunity to interact directly with suppliers, enabling them to answer questions and obtain customized information promptly. On the downside, however, as with the drawbacks associated with the Internet, the authenticity and credibility of supplier information can be challenging, and customers need to check carefully and ensure that the information they obtain is accurate and reliable. In addition, social media channels may not provide comprehensive coverage of certain industries and products, so utilizing a combination of media channels to find suppliers is a recommended practice.

Reference to word of mouth
As you enter the toy industry, we believe you will quickly make connections with other companies in this industry. You can share information within the industry to find out which suppliers have a good reputation in the industry to consider working with. Of course, you will also be able to obtain information about specialized manufacturers through trade magazines and other channels, and actively communicate with them. We look forward to your taking this opportunity to build beneficial relationships that will advance the industry as a whole.

3. Negotiation of Quotes

Once you have sourced several potential suppliers, you can request detailed quotes from them, including pricing, payment terms, production lead times, and shipping options. Organize and carefully review the quotes you collect and compare them with multiple suppliers, communicating any ambiguities to the supplier and negotiating the price on time. 

Negotiating international sourcing is a complex and critical task, and successful negotiation can ensure that you receive competitive pricing and quality products. Here are some Detailed Tips for bargaining and negotiating with Chinese manufacturers:

Be clear about your needs: Before negotiating, make sure you have a clear understanding of the product specifications, quality standards, delivery times, etc., and communicate these needs clearly to the manufacturer so that you don’t harp on them when dealing with the supplier. If you can describe in detail the features, materials, and packaging details you need, the supplier is likely to give you a more accurate quote.

In-depth knowledge of the market: Before you start negotiating, get a thorough understanding of the market conditions of the product you are buying. Understanding factors such as the cost of materials, the production process, and competitors’ prices will give you a clearer bottom line when negotiating. Also, find out the prices offered by the supplier’s competitors. This will make it easier for you to negotiate how much of a discount you want with the supplier.

Don’t focus too much on price: Don’t just focus on price, take into account added value in case the supplier is not willing to compromise on price. Manufacturers may be willing to offer added value in terms of payment terms, service, quality assurance, after-sales service, etc., which can also have a significant impact on your purchasing decision. Don’t view negotiations as a battle in which you must make a profit. Suppliers are also looking for profit. Remember that business is based on mutual benefit. If a supplier’s prices are lowered, it may lead to the supplier taking action against the quality of your products, and ultimately everyone loses out. Try to think differently, try to imagine yourself as them, and spend some time understanding their needs, as far as possible so that the needs of both sides can be satisfied.

Increase deposit: If getting a discount is crucial to you, you can try paying a higher percentage deposit to the supplier. Generally the higher the percentage of deposit you offer, the better your chances of getting further discounts. It also shows the financial strength of your company.

Build a good relationship: Negotiation is an ongoing process, not just a one-time event. After an agreement has been reached, maintain good communication with the manufacturer to build a long-term, stable relationship. Treat your suppliers like partners and friends for long-term cooperation.

4. Verification of Supplier Qualifications

Once you have several potential suppliers in your hands, you need to carefully evaluate their credibility and reputation, as well as their production scale and quality control. You can ask these potential suppliers to provide you with internationally recognized toy factory inspection certificates such as ICTI toy certification, BSCI (Business Social Compliance Initiative), ISO, etc. If you are interested in conducting thorough due diligence by checking references and requesting samples, you can visit the supplier in person. If the conditions permit, you can personally visit the Chinese supplier’s factory to conduct a factory inspection or commission a third-party testing organization to inspect its comprehensive strength in various aspects.

Internationally recognized third-party laboratory:
SGS: SGS stands for Societe Generale de Surveillance S.A., which translates as “General Notary”. Founded in 1878, SGS is currently the world’s largest and oldest private third-party multinational company engaged in product quality control and technical appraisal. Headquartered in Geneva, Switzerland, it has more than 1,800 branches and specialized laboratories around the world and more than 59,000 professional and technical staff and carries out product quality control, monitoring, and assurance activities in 142 countries.

Intertek: Headquartered in London, UK, Intertek has a global network of laboratories and offices providing products and services that meet quality and safety standards. Intertek’s services cover the entire lifecycle of a product, from development to market launch. The company’s team of professionals is dedicated to helping customers ensure that their products comply with applicable regulations and standards, improving product quality, reliability, and safety.

BV: BV certification refers to the French BureauVeritas International Inspection BureauVeritas under the international body specializing in quality and environmental systems and other industry standards certification, BV certification is also known as BVQI, BVQI is the largest number of certified companies, the reputation of the authoritative certification body, involved in the designation of ISO9000 standards and a series of industry standards, for the development and promotion of standards BVQI has made great contributions to the development and promotion of standards. In the consumer goods industry, BV’s testing and certification services cover a wide range of products such as electronic products, toys, garments, and cosmetics. By conducting rigorous testing and auditing, BV helps companies ensure that their products comply with relevant regulations and standards, and improve product quality and sustainability.

TÜV Rheinland: TÜV Rheinland is one of the most renowned technical supervision and certification services organizations originating from Germany, with its foundation dating back to 1872. With a global network headquartered in Cologne. The organization is known for its expertise in product testing, certification, factory inspection, technical consulting, and training across a wide range of industries including manufacturing, energy, transportation, and information technology. If you have the opportunity to travel to Germany for the Nuremberg Toy Fair, you can send the products you are interested in to the local TÜV Rheinland laboratory for testing.

5. Inspection of Samples

After you get the contact information of the suppliers through the above channels, you can ask them for samples to test and compare with them, including quality, price, delivery time, payment terms, service, and communication ability. Finally, choose 1-2 suppliers to place a small batch trial order.

6. Start a Trial Order

After the sample test is passed, you can place a small order with the supplier, and in the process see the supplier’s serviceability and problem-solving ability. Congratulations, if all goes well, you can consider increasing the number of orders in the subsequent cooperation and start to establish a long-term partnership.

Yiwu Zhihuixing Toys Co., Ltd., (ZHXTOYS) has over 30 years of experience in the field of children’s ride on toys and is equipped with 68 professional injection molding machines, and is committed to providing customers from all over the world with high-quality and creative riding toys. ZHXTOYS has a professional R&D design team with over 20 years of experience, continuously developing and innovating products based on global market feedback. In addition to manufacturing strength, ZHXTOYS has a dedicated sales and service team, dedicated to providing the best support and service to domestic and international customers. To date, our products have reached global markets, and exported to 43 countries, bringing smiles to children. If you are interested in importing high-quality ride on cars from China, please feel free to contact us by visiting our official website:, or directly through email: [email protected] to initiate a business inquiry.

Also, don’t forget to leave your contact information and any valuable suggestions below the blog! Looking forward to engaging in more discussions with you! Thank you for choosing Zhihuixing Toys Co., Ltd., (ZHXTOYS) and we look forward to establishing a long-term partnership with you!

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